Daniel Etter - The Business of Food
After graduating from the University of California, Berkeley, Daniel Etter began his career at Lockehouse Retail Group as a commercial real estate broker. In 2024, upon being accepted into the American Airlines Cadet Academy, Daniel is now pursuing his lifelong dream to be a pilot and accepted the invitation to attend. Daniel is now working his way through the cadet academy, going from flight school to eventually working as a flight instructor, and upon completing his required hours, he will fly for Envoy, a subsidiary of American Airlines, finally reaching the academy’s goal of being an American Airlines Pilot. Daniel will apply the leadership, decision-making, and communication skills he learned from his professors in the classroom and his coaches on the football field at Cal to fulfill American Airlines’ purpose, “to care for people in life’s journey.”
Go Bears!
Area of Concentration Courses
UGBA 190T - Project Management
UGBA 107 - The Social, Political, and Ethical Environment of Business
ESPM 155AC - Sociology and Political Ecology of Agro-Food Systems
UGBA 178 - Introduction to International Business
UGBA 131 - Corporate Finance and Financial Statement Analysis
Thesis
The Rise and Perseverance of Cooke Aquaculture, the Public Outcry against Atlantic Salmon Aquaculture, and the Government’s Legislation Response
This thesis examines the Cooke Aquaculture net pen collapse in the Puget Sound. Wild salmon are moderately to critically endangered, leading to the rise of salmon aquaculture. Salmon Aquaculture helps supply the high demand for salmon in the American diet. The thesis takes its reader on a journey learning about the salmon farming industry, the different subspecies of salmon, the aquaculture process, the Cooke net pen collapse, the political and public response to it, and the changes Cooke implemented to their aquaculture techniques. Daniel’s thesis helped connect his passion for fishing, business, and agriculture, reflected in his chosen courses and area of concentration.
